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Just Released: B.o.S.

Just Released:

Battle of Symbols:
Global Dynamics of Advertising, Entertainment & Media

To Order Call 1-800-561-7704

“Fraim offers us a highly readable analysis of the mass media dominated symbolic universe in which we all live. The Battle of Symbols is entertaining, but it is also profound - offering readers important insights into the role of symbols in American society and culture.”

Arthur Asa Berger
Professor of Broadcast and Electronic Communication Arts
San Francisco State University

“Most interesting … There are many ‘goodies’ in Fraim’s bright and exhilarating work. A fascinating and compelling commentary on ‘the battle of symbols.’ “

Donald Theall
Professor Emeritus Trent University
Former President of Trent University
Author, The Virtual Marshall McLuhan

Symbols increasingly dominate international communication. Their power was demonstrated by the events of 9/11 and the war against terrorism. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context.

In his new book Battle of Symbols, John Fraim examines 9/11 in light of global symbolism. While the events of 9/11 represented the beginning of the war against terrorism, Fraim notes “the real ‘battle of symbols’ started long before September 11th and will continue long after the fall of the Taliban regime or Saddam Hussein.”

The book observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations).

One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today.

Read part of the book online >>

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To Order Call 1-800-561-7704

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